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Istoria marcii Mazda

Da 8 Vizualizari: 33091

mazda familia mazda logoCorporatia Mazda Motor este un producator japonez de automobile, cu sediul in Hiroshima, Japonia.

in 2007, Mazda a produs aproape 1,3 milioane de vehicule pentru vânzari internationale. Cele mai multe (aproape un milion) au fost produse in fabricile japoneze ale companiei, restul provenind din alte colturi ale lumii.

The Origin and Meaning of “Mazda”
The company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in
western Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as
a symbol of the origin of both Eastern and Western civilizations, and also as a symbol of
automotive culture. It incorporates a desire to achieve world peace and the development of the
automobile manufacturing industry. It also derives from the name of our founder, Jujiro Matsuda
Mazda was established in 1920 as Toyo Cork Kogyo, Ltd. We
leveraged the mechanical technology of those early years to change
our name to Toyo Kogyo, and in March 1931 we manufactured our
first three-wheel truck, laying the foundation for future growth to
evalve into an automobile manufacturer.
In the three-wheel truck field, where almost all engines were imported
at that time, we emphasized R&D with the goal of achieving a totally
Japan-built product. Our recognition that technical capability was the
driving force behind corporate growth continued after World War II,
and R&D continued into basic technologies, especially materials. At
the same time we introduced a range of new industrial technologies
including shell casting, hailed as a revolution in casting, continuous
gas immersion technology, Alfing technology and ductile casting
manufacturing technology. The technological expertise and experience
we gained laid the groundwork for the future development of the
rotary engine.
The Region and Mazda – And August 6, 1945
Mazda enjoyed a wide range of benefits thanks to the geographical
circumstances of Hiroshima. For example, the region already had
considerable technical experience in steel product fabrication and
shipbuilding, to name two, and as a result had an extensive number of
highly-trained people with crucial knowledge and skills. Mazda also
made good use of Hiroshima s excellent transportation network and
its position on Japan’s Inland Sea, becoming the first firm in the
industry to utilize maritime transport for domestic shipments, such as
to Hokkaido. Contribution to the local community where we work has
always been a core part of Mazda, ever since our birth.
On August 6, 1945, the atomic bomb was dropped on Hiroshima, and
Toyo Kogyo ceased all production activities. While damage to
company facilities was minimal, because of our location 5.3 km from
the center, employee morale was devastated. The company
immediately opened all facilities and its stock of medical supplies to
the public, and devoted all of its efforts to rescue activities. The
following day, on the morning of August 7, we opened emergency
contact centers in four locations throughout the city, working to
facilitate communication between employees and their families, and
provide assistance.
For about a year from August 20, 1945, we provided portions of our
corporate facilities to the Hiroshima Prefectural government, the local
court and NHK Hiroshima Broadcasting. For this unfortunate period,
Mazda was the center of government in Hiroshima.

1920-1979

1920
1920

    * Toyo Cork Kogyo Co., Ltd is founded in Hiroshima, Japan.

1921

    * Jujiro Matsuda becomes president.

1927

    * Company becomes Toyo Kogyo Co., Ltd.

1929

    * Manufacturing of Toyo machine tools begins.

1930
1931

    * Three-wheel truck production starts.

1932

    * Begins export with 3-wheel trucks for China.

1935

    * Production of rock drills and gauge blocks begins.

1940
1945

    * (Atomic bomb dropped on Hiroshima)(End of World War II)
    * Mazda loans part of headquarters building to Hiroshima prefecture and all functions of the prefecture office are transferred there.(until July 46).

1949

    * 3-wheeled truck exports restart (India).

1950
1951

    * Jujiro Matsuda becomes chairman and Tsuneji Matsuda takes over as president.

1958

    * Introduces Mazda Romper, 4-wheel light truck.

1960
1960

    * Introduces Mazda R360 Coupe, first Mazda 2-door passenger car.

1961

    * Enters into technical cooperation with NSU/ Wankel (formerly in West Germany) on rotary engines.
    * Introduces Mazda B-series 1500 compact pickup.

1962

    * Begins local assembly in South Korea.
    * Introduces Mazda Carol 600, first Mazda 4-door passenger car.

1963

    * Cumulative production reaches 1 million vehicles.
    * Begins local assembly in South Africa.
    * Introduces Mazda Familia Van.

1964

    * Introduces Mazda E2000.
    * First generation Mazda Familia (800/1000) is introduced.

1965

    * Technical cooperation begins with Perkins Services N.V. (U.K.) on diesel engines.
    * Miyoshi Proving Ground is completed.
    * Introduces Mazda Proceed.

1966

    * Introduces Mazda Bongo.
    * Introduces Mazda Luce.
    * New passenger car plant (Ujina) in Hiroshima is completed.

1967

    * Full-scale export to the European market starts.
    * Establishes sales company in Australia.
    * Introduces Mazda Cosmo Sports (110S), Mazda’s first rotary engine vehicle.
    * Fully redesigns Mazda 1000/1200.

1968

    * Establishes sales company in Canada.
    * Begins local assembly of passenger cars in Malaysia.

1969

    * Begins full-scale exports of rotary engine vehicles.
    * Ford, Nissan and Mazda agree to establish Japan Automatic Transmission Company (JATCO).

1970
1970

    * Mazda Familia cumulative production reaches 1 million vehicles.
    * Exports to the U.S. begin.
    * Mazda Capella (RX-2) is introduced.
    * Kouhei Matsuda becomes president.

1971

    * Establishes Mazda Motor of America (MMA).
    * Begins local production in Indonesia.
    * Introduces Mazda Titan.
    * Introduces Mazda Savanna (RX-3).
    * Begins supplying the Courier (Proceed) to Ford.

1972

    * Completes Mazda Training Center in Taibi.
    * Cumulative production reaches 5 million units.

1973

    * Establishes sales company in West Germany.
    * Cumulative export reaches 1 million units.
    * Fully redesigns Mazda Familia.

1974

    * Begins local production in the Philippines.
    * Fully redesigns Mazda Capella.
    * Completes Miyoshi Diesel Engine Plant.

1975

    * Begins local production in Thailand.
    * Introduces Mazda Cosmo.

1977

    * Fully redesigns Mazda Familia (Original GLC/323).
    * Introduces Mazda Luce Regard.
    * Kouhei Matsuda becomes chairman and Yoshiki Yamasaki takes over as president.

1978

    * Cumulative production reaches 1 million units for rotary-engine cars.
    * Introduces Mazda Savanna RX-7 (RX-7).
    * Fully redesigns Mazda Capella.

1979

    * New company symbol is adopted.
    * Cumulative exports to North America reach 1 million vehicles.
    * Cumulative production reaches 10 million vehicles.
    * Ford Motor Company and Mazda enter into a capital tie-up.
 
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